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Buyer Client
· Honesty
· Complete loyalty to buyers needs
· Keep information confidential buyer can talk freely
· Consider alternative solutions in finding property to fit the buyer’s needs
· Given first opportunity to view new listings
· All properties are available for showing consideration (even For Sale by Owners)
· Full disclosure of all facts and pertinent information
· Advice and opinion along with facts; educate the buyer
· Make every attempt to find the best property for the buyer and fulfill the buyer’s needs
· Volunteer an opinion of value (CMA)/specific property value
· Provide price counseling
· Suggestions made in buyer-client’s best interest
· Prepare offer on behalf of buyer
· Negotiate on behalf of buyer
· Attempt to strengthen the buyer’s negotiating position
· Attempt to solve problems and close the transaction to satisfy the buyer
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Buyer Customer
· Honesty
· Complete loyalty to seller’s needs
· Relay to seller all information received from buyer
· Focus on our seller-clients needs in selling;
limit property to MLS only
· Less attention given in searching new listings;
show buyers properties listed strictly with buyers prequalified affordability range
· Disclose just material facts regarding properties discussed
· No advice regarding property, only the facts
· Get the best price for the seller and fulfill the sellers needs
· Cannot give an “opinion of value” CMA unless it supports the seller’s listing price
· No price counseling
· Suggestions made regarding financing or any other terms must benefit the seller
· Negotiate on behalf of seller
· Attempt to strengthen the seller’s negotiating position
· Attempt to solve problems and close the transaction to satisfy the seller
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Buyer Representative
